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Not All E Ink is the Same - Kindle Uses "Pearl", the Latest Generation
E Ink for 50% Better Contrast
When considering an ereader, you should ensure that you are getting a
device with the latest generation E Ink technology, referred to as
"Pearl". Our all-new Kindle uses Pearl, resulting in the best reading
experience possible with 50% better contrast and the sharpest text.
PopSci.com named our Pearl display a "Best of What's New 2010" winner
stating, "The newest Kindle's most impressive achievement (among
others, including a reduced size and a slashed price) is its E Ink
Pearl screen, which is just an absolute pleasure to behold."
How Electronic Ink Works
Electronic ink screens work using ink, just like books and newspapers,
but display the ink particles electronically. People who see the
display for the first time do a double take because the screen looks
like real paper.
No Eye Strain - Reads Like Real Paper, Not a Computer Screen
Kindle's electronic ink display is ideal for reading because it does
not create the same eyestrain as reading on traditional backlit LCD
tablets or laptops.
Clearer Text and the Sharpest Display
Electronic ink uses actual ink to create crisp, print-like text
similar to what you see in a physical book. Kindle's proprietary, hand-
built fonts take advantage of the special characteristics of the ink
to make letters clear and sharp.
No Glare, Even in Bright Sunlight
Kindle's screen reflects light like ordinary paper, eliminating the
glare created by backlit LCD displays on tablets or smart phones.
Kindle can be read as easily in bright sunlight as in your living
room.
Longer Battery Life
Electronic ink screens require no power to maintain a page of text,
allowing you to read for up to a month on a single charge versus hours
on a tablet or smart phone. This low power consumption also means that
Kindle, unlike a laptop, never gets warm so you can comfortably read
as long as you like.

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