Also about Internet advertising...

I'm watching WatchESPN. Something is wrong with the file format. Trying
to skip around in the recording is hazardous. Like, I was watching a big
tennis match, halfway through, and when I tried to skip the commercial
it threw me to the ceremony congratulating the winner. Bummer. I've been
having the same trouble for weeks, trying to rewind to replay some
action of interest and trying to fast-forward to skip a commercial, but
that doesn't work. And now I'm wondering if Watch ESPN is employing a
beta file format that prevents skipping commercials. They could allow
replay but prohibit skipping commercials, I suppose, given the
technology. I'm not saying it's unfair, it's their media, just trying to
perceive what they are doing. I will always be able to mute the volume
during commercials, even if I have to use a physical switch on the
speaker.

--



I wrote:

Before the Internet, I used to watch TV with the volume off. Learned a
lot about it. That's when I defined advertising's use of the word
"save".

On TV where advertisers know relatively little about you, the typical
advertisement sex and race scheme is light female, light male, dark
male (the dark female conspicuously missing). Or at least that's the
way it was during that time period.

Enter the Internet... I'm looking at this advertisement on Amazon
where I'm signed in. It's very unusual to see, but, in the ad there is
a slightly dark female paired with a light male. Perhaps going by my
surname, I suspect that's the beginning of advertising's new age.