On 10/28/2012 8:25 AM PT, Paul typed:

I was in Staples earlier today. Windows 8 Pro for 49 pounds sterling!
I can't remember any previous version going so cheaply. They were
usually about 100.

They expect to make the money back, on the App Store.
Every developer product sold, they get a cut.

And probably not be popular as other Windows.
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