How to Build a Successful Homepage

How to Build a Successful Homepage
A site's homepage is the first page the user stumbles upon and it gets
most of the search engine's focus. This article will summarize several
important points one should remember when constructing a homepage.
The 'ultimate' goal of a website is to sell - service, product,
incoming contact, a specific reaction - and a homepage must summarize
effectively what the site has to offer. In layman's terms, to
(positively) 'capture' the user. A person, who wasn't able to find
what he was looking for right away, will just skip to the next
website, considering the options the web can provide.
In most cases, a webmaster is able to reach solid conclusions by
simply surfing the web and the sites of his competitors, gaining
inspiration from what other sites have to offer in terms of ease-of-
use and accessibility
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